The eCommerce world is full of transformation, new developments, and challenges, like tough competition, changing buying behaviors, the demand for personalized experiences, etc. Despite these hurdles, global eCommerce businesses rose from 9.2 million to 26.5 million in the past four years, from 2019 to 2023. This rapid growth showcases the unlimited possibilities in the eCommerce world, even though the journey can be tricky for businesses. eCommerce businesses must stay ahead of these developments and keep the top-notch experience to grow and sustain in the competition with the right technology set.
Source: Statista
Salesforce Commerce Cloud (SFCC) is a cloud-based scalable SaaS (software-as-a-service) eCommerce solution. eCommerce projects get the best-in-class features and functionality developed and updated with gradual learning over the years for a highly optimized eCommerce shopping experience.
The platform’s main idea is simple: provide eCommerce as a SaaS solution and relieve your business from handling complicated technical plans or worrying about staying updated with the latest eCommerce features. Salesforce Commerce Cloud is continuously improving and updating its features to match the changes in the eCommerce world. This way, you can count on having the best features available without the stress of the constantly changing nature of the eCommerce landscape.
As Salesforce Commerce Cloud is a SaaS platform, it regularly introduces new features and upgrades in the background. You can access these through the administration panel, usually with little to no technical intervention required.
As Salesforce Commerce Cloud is a Salesforce family solution, it opens up the opportunity to integrate into your eCommerce store with ease as a solution suite.
Salesforce Commerce Cloud offers a product roadmap to eCommerce businesses. It enables businesses to keep their worries aside for defining the product roadmap by allowing them to concentrate on using the solution’s features to boost sales and grow their site.
1. Einstein AI to Automate Business Processes
Salesforce Commerce Cloud uses Einstein AI, a ‘generative AI’ designed for CRM to enhance the online shopping experience of eCommerce businesses. Businesses can offer personalized services by harnessing the power of Einstein AI and data. With Einstein AI, businesses can suggest the most suitable products to customers, turning casual shoppers into loyal patrons.
Additionally, Einstein AI automates various eCommerce tasks, saving time and effort, along with associated costs to increase profitability. These saved resources can be redirected to boost productivity in other areas. Einstein AI also provides customer data-based insights, real-time predictions, and a streamlined workflow, contributing to any eCommerce business’s overall success and sustainability.
2. Scalability
Salesforce Commerce Cloud operates within the Salesforce ecosystem, making it an ideal choice for dynamic eCommerce businesses with a freedom of scalability. This cloud solution provides a flexible infrastructure that can easily expand to meet growing business needs. As your business expands, Salesforce Commerce Cloud ensures a smooth increase in resources, assuring uninterrupted eCommerce operations with the surge. SFCC is a scalable solution that grows with your business by effortlessly adapting to changes and ensuring a seamless experience for your eCommerce businesses to meet market demands and customer expectations.
3. Robust Marketing Tools
Salesforce Commerce Cloud comes with advanced marketing tools to boost brand awareness, increase engagement, and build customer loyalty. eCommerce businesses can enhance their marketing impact and increase returns by focusing efforts in the profitable arenas. Using these tools strategically, brands can pinpoint and connect with the target audience, offering them the most suitable and appropriate products at the perfect time. This careful coordination of customer, product, and timing can lead to significantly higher conversion rates. It is a smart way for businesses to grow their presence and make a lasting impact on the targeted audience.
4. Storefront Globalization
Salesforce Commerce Cloud stands out because it lets businesses manage many stores from one place, giving complete control over global branches. This top-notch international storefront feature eases managing multiple currencies, languages, and processes without any technical challenges. It simplifies the management process for eCommerce brands expanding globally without investing in local resources for these requirements.
5. Unified Shopping Experience
Salesforce Commerce Cloud provides powerful tools for business growth through advanced reporting and analytics. These tools cover product performance, customer behavior, sales reports, and more, empowering eCommerce businesses to make informed decisions.
Additionally, Commerce Cloud goes beyond by delivering business intelligence, alerts, and automation, assisting businesses in building and maintaining loyal customer relationships and engagement. It is a comprehensive solution that not only analyzes data but also helps businesses take meaningful actions for long-term success and sustainability.
6. Mobile-friendly Approach
With the world’s mobile shopper population on the rise, it is essential for eCommerce businesses aiming for growth to make their digital stores mobile-friendly. Salesforce Commerce Cloud is designed specifically to highlight and simplify the mobile experience with compatibility and scalability for different mobile devices. This helps businesses connect better with mobile users worldwide and opens up more opportunities to increase sales. It is all about making the online shopping experience seamless and excellent for people using their mobile devices.
If you are an eCommerce brand or planning to scale your brand for the future, then consulting a Salesforce Commerce Cloud partner is the first move to leap. As the leading Salesforce Commerce Cloud Partner for eCommerce businesses of any size, Krish brings omnichannel experience across web, mobile, social, and store. Krish helps brands with exclusive Salesforce Commerce Cloud consulting, designing, integration, migration assistance, and technical support capabilities to transform eCommerce experiences. As a Salesforce Commerce Cloud (SFCC) accelerator, Krish’s expertise in creating experience-first B2C and B2B stores and Marketplaces in no time is a game changer.
Salesforce Commerce Cloud (SFCC), a sophisticated platform from Salesforce, is specially designed to offer a robust eCommerce solution for businesses. It is perfect for brands and retailers seeking top-notch B2C functionalities in one place. This solution is particularly appealing to both consumer brands and B2B retailers. It helps B2B and B2C eCommerce brands connect better with their customers, whether individual shoppers or institutional clients, using various engagement methods.
In a nutshell, Salesforce Commerce Cloud is a scalable eCommerce platform with built-in features for businesses, managing multiple stores, globalization, and customer segmentation – all at once. The use of Salesforce Commerce Cloud depends on the nature of the business, priorities, the need for freedom and customization, and how much agility the user wants in the eCommerce store.
If you’re someone looking to expand your eCommerce business or want a scalable platform to start with, SFCC is a great companion. Being a preferred Salesforce Commerce Cloud partner, we can help you with the strategy and expertise you need for the platform. Get in touch!
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
18 July, 2023 Salesforce Commerce Cloud (SFCC) is an easy-to-use eCommerce platform that is developed to facilitate conversions and impart a hassle-free customer experience. It offers a huge range of functionalities to help eCommerce businesses enhance their brand value, reinvent promising business opportunities, and ensure an omnichannel buying experience across various online and offline channels.
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